Home > Gold Jewelry > Is Ana Luisa Jewelry Good Quality? Tarnish Test & Honest Review (2026)

Is Ana Luisa Jewelry Good Quality? Tarnish Test & Honest Review (2026)

Updated on: April 13, 2026 | James Wong | Senior Jewelry Researcher

Ana Luisa is a reputable and reliable jewelry brand, as it was founded by two individuals with expertise in both e-commerce and jewelry. The company was fou...

Ana Luisa sustainable jewelry packaging and brand logo

Ana Luisa is a reputable and reliable jewelry brand, as it was founded by two individuals with expertise in both e-commerce and jewelry. The company was founded in 2018 in Brooklyn, New York, and focuses on online sales, versatile designs, and affordable prices. By early 2024, the brand had already gained over 2.5 million customers worldwide and had also received prestigious environmental certifications.

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Brand Background

Is Ana Luisa trustworthy?

Yes, it is. Why? Because it was founded and is run by two people who are knowledgeable about both e-commerce and jewelry.

What is Ana Luisa?

It is a DTC brand for sustainable jewelry founded in 2018. What does that mean? DTC stands for “Direct to Consumer.” The products are not sold through department store counters or middlemen, but directly via the official website, which ensures greater price transparency.

Prices at Ana Luisa are affordable, and the quality is good. The designs are simple and elegant, so you can easily wear them in everyday life—whether on your way to work or during your free time—without having to worry about matching outfits. In early 2024, the company announced for the first time that it already has over 2.5 million users.

Who owns Ana Luisa?

Adam Bohbot and David Benayoun.

The Ana Luisa brand was founded by Adam Bohbot and David Benayoun. Since its founding, ownership and control have remained in the hands of the two founders and their team.

Adam Bohbot

He specializes in online brand management, has extensive experience in e-commerce and brand marketing, and knows exactly how to build a new brand.

David Benayoun

He has been working in the jewelry industry for many years and is highly knowledgeable about jewelry materials and craftsmanship. Within the company, he is primarily responsible for product quality assurance.

Where is Ana Luisa’s headquarters located?

In Brooklyn, New York, USA.

Is Ana Luisa eco-friendly?

Yes, it is eco-friendly.

The company has received Climate Neutral certification. This certification is only awarded to brands that operate in a truly eco-friendly manner and reduce their environmental impact.

Detailed Analysis of Materials

Ana Luisa does not offer models made of solid, high-purity gold. The core products are mainly made of brass with a thick gold plating. At the same time, there are also models made of genuine 10-karat and 14-karat gold. Since the gold plating is relatively thick, the craftsmanship is solid. With normal wear, the color therefore does not wear off easily, and discoloration is also less likely to occur.

Are Ana Luisa earrings hypoallergenic?

Yes, they are hypoallergenic. The products are nickel-free, meaning they contain no nickel. They rarely trigger allergies and do not cause inflammation in the ears. They are therefore particularly well-suited for people with sensitive skin or those whose pierced ears quickly become red and inflamed when wearing earrings from no-name brands.

Ana Luisa sets strict standards for the materials and craftsmanship of its products; every model is tested multiple times. This ensures quality.

To us, they feel high-quality and are durable for everyday use. Plus, they’re affordable. You don’t have to spend a lot of money to get sophisticated jewelry that’s suitable for various everyday situations.

Discoloration and Water Resistance

Many people ask me if Ana Luisa jewelry loses its color and if you can wear it while showering.

Officially, it says you can wear it while showering. However, to make the jewelry last longer and prevent it from breaking so quickly, I still recommend taking it off before showering.

An important note: Even if it’s labeled as water-resistant and colorfast, that doesn’t mean you can leave it in water all the time.

Ana Luisa gold plated jewelry water resistance test

In my years of experience, prolonged contact with chemical products like shower gel and shampoo gradually wears down the gold plating on the jewelry’s surface. Over time, this causes it to become dull and lose its color.

But don’t let that discourage you. If you take the jewelry off during daily activities, such as showering or swimming,the rings and earrings will retain their shine for a long time and won’t fade or discolor easily.

Ana Luisa vs Mejuri

These two brands are both popular DTC jewelry brands in North America, but they differ in their focus.

Comparison of Ana Luisa vs Mejuri jewelry styles

Ana Luisa focuses on good value for money and offers eco-friendly gold-plated jewelry. The prices are affordable, so even average earners can afford the jewelry, and it’s suitable for everyday use. It goes well with various occasions and outfits.

Mejuri positions itself more in the mid-to-high price range and primarily offers pieces made of solid 10-karat and 14-karat gold.

Customer Reviews

There are many authentic reviews of Ana Luisa on Reddit.

Positive reviews often mention that the designs are versatile and that the earrings are hypoallergenic and do not cause irritation. This shows that buyers feel it looks high-quality and not like cheap merchandise.

There is also criticism that the color fades with prolonged contact with water. Additionally, some complain that certain models do not come with a special jewelry pouch.

Shopping Guide

Ana Luisa sells primarily directly through its own website but is also available on Amazon. There aren’t many brick-and-mortar stores worldwide; only in New York’s SoHo neighborhood is there a store that is currently open.

The brand occasionally holds pop-up sales in New York, but the time and location are not fixed. You’ll therefore need to keep an eye on its social media channels for announcements.

Frequently Asked Questions

Where does Ana Luisa ship from?

Orders from the U.S. are shipped from the warehouse in New York. Orders to other countries are shipped from the nearest partner warehouse and not necessarily from New York.

Does Ana Luisa ship to Canada / Australia?

Shipping to Canada and Australia is available, and the shipping status can be tracked. Shipping is free for orders above a certain amount.

About the Author

James Wong, Senior Jewelry Researcher

James Wong is a senior jewelry researcher with 8+ years of experience in luxury brand authentication. Specializing in legacy brands like Cartier and Mikimoto, he combines technical testing with market trend analysis to provide industry-leading guides on gold, silver, and gemstones.

Learn more about James and our editorial standards

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